NIKE +
D&AD 2019 Submission
NIKE + was a D&AD submission created during my undergraduate studies, where I proposed an app concept that would seamlessly integrate with the existing Nike App branding while expanding its functionality. The app introduced physical challenges and a reward system, allowing users to earn a digital currency called Plus Points, which could be redeemed for exclusive discounts and bonuses. This was an opportunity for me to explore and develop my skills in UI and UX design.
DEVELOPMENT
A collaborative effort
Map animation
User Interface design
One of the more technical aspects of the video was the creation of a UI elements for the app, I wanted a monochromatic design that matched the branding of Nike Plus at the time so I opted for a sleek, futuristic wireframe design. These UI elements were created using Illustrator and then brought into a 3D space using Cinema 4D
Mapping in layers
This project was part of a collaborative duo, where myself and another designer worked together to create the final outcome. My associate who specialises in photography organised a photoshoot that focused on the empowerment of the younger female generation in the sporting community. These photographs in turn provided me with a collection of assets to use in the app’s design.
The ‘Plus Point’
